Cartel’s Label
“We do include granular [detailed] information on our coffee bags that helps people connect the dots.”
—Paul Haworth
• Name of farm
• Where the coffee is from and how it’s processed
• The family that owns the farm/cooperative
• The region in country
• The genetic information of the coffee
• The elevation it’s grown at
• When it was roasted
Provision Package Design Features
The bags “all have some kind of a design intention. So really we’re paying homage to Arizona as a whole. The hand represents that it’s close to home for us, that we want to hold it close at all times and never want to get away from that mission. It’s safe to say that we deeply care about everything that we do.”
—Lawrence Jarvey
Prickly pear cactus (symbol): Everyone uses the saguaro; we love prickiy pear because it can be used in food and beverage.
Copper foil seal: Copper was a huge driver of trade here in Arizona.
Turquoise (inside): Another product that is produced here and Arizona is known for.
Textiles (top): This was architecture-driven. Phoenix was one of the biggest producers of these masonry textiles from all the different architects in town that everyone knows—from Frank Lloyd Wright to Beadle.
